WORK

Common install patterns. Not invented case studies.

Shipside is founder-led and small on purpose. Instead of fake logos, fake testimonials, or invented revenue numbers, we publish the actual systems we install — the patterns that show up across engagements, what gets wired together, and what the owner ends up with.

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01 / PATTERNS

Common shapes the build takes.

Every engagement is scoped after a fit call, but most map to one of these shapes — or a combination of two. We share the patterns so you can recognize where a Shipside build would land for the way your business actually runs.

These are patterns, not case studies, until a client approves publication.

// PATTERN A · LOCAL TRADE BUILD EXAMPLE SYSTEM
Foundation + Capture + Visibility

Trade business, website foundation + Call Catcher

A one- or two-crew local service business. Stale or absent website. Most leads come from referrals. Calls drop while jobs run, quote requests get buried in personal email.

Shipside replaces the website with a clean owned build, wires Call Catcher and Quote Intake to a single Owner Inbox, and turns on Owner Summary so the operator reads the week in two minutes.

Stack: Website Foundation · Call Catcher · Quote Intake · Owner Inbox · Owner Summary
  • Owned site replaces stale page
  • Call Catcher fires text-back in seconds
  • Quote Intake routes into Owner Inbox
  • Weekly Owner Summary in plain language
// PATTERN B · BOOKING-LED SERVICE EXAMPLE SYSTEM
Foundation + Booking + Visibility

Service business, Booking Handoff + Owner Summary

A service business where most of the day's friction is scheduling. The calendar is already in use; what's missing is a clean handoff from website to calendar plus visibility on what booked, what cancelled, and what got rescheduled.

Shipside wires Booking Handoff into the existing calendar, layers confirmation and reminder flows, and ships an Owner Summary digest so the operator stops checking five tabs.

Stack: Website Foundation · Booking Handoff · Owner Inbox · Owner Summary
  • Booking Handoff · clean calendar drop
  • Confirmation & reminder flows wired in
  • Owner alert on new bookings
  • Weekly digest of bookings, cancels, reschedules
// PATTERN C · OPERATOR-LED CUSTOM EXAMPLE SYSTEM
Workflow Review + Custom Systems

Operator-led shop, AI Workflow Review + custom build

An operator who already has a website and CRM but is losing time inside the workflow — manual data entry across tools, status that has to be updated by hand, follow-up that depends on remembering.

Shipside runs an AI Workflow Review, surfaces the actual bottleneck, and installs a Custom Business System or AI workflow at the leverage point. Sometimes the answer is "don't build that" — and we say so.

Stack: AI Workflow Review · Custom Business Systems
  • Workflow mapped, bottleneck named
  • Custom internal tool or AI flow scoped
  • Built to fit the actual operator's day
  • Honest call where AI doesn't help
// PATTERN D · HIGHER-END WEB BUILD EXAMPLE SYSTEM
Boutique Foundation + Capture

Boutique higher-end build, scoped right

A business where the website is the product face and needs to look like the product is worth what it costs. Not a templated trade page. Real design, real photography, real copy, wired to the same capture stack underneath.

Shipside scopes a boutique build with its own art direction, then wires Quote Intake / Owner Inbox / follow-up under it so the front end and the operator end stay coherent.

Stack: Website Foundation (boutique) · Quote Intake · Owner Inbox
  • Custom art direction, not a template
  • Real copy and photography wired in
  • Capture stack underneath stays standard
  • Files yours, no platform lock-in
02 / ARTIFACTS

Real artifacts we can show soon.

Until a client signs off on publication, this is the public proof shelf. Each artifact below is a redacted sample or a coming-soon placeholder — not a published client engagement.

// ARTIFACT 01 · OWNER INBOX SAMPLE / REDACTED
Owner Inbox screenshot

A working morning view, redacted.

A one-screen snapshot of the Owner Inbox surface — leads, statuses, notes — with all customer-identifying details masked. Coming soon as a static sample image.

Status: sample image, redacted · Coming soon
  • Lead row layout
  • Status & notes column
  • "What's stuck" surfacing
  • All identifiers masked
// ARTIFACT 02 · OWNER SUMMARY SAMPLE / REDACTED
Owner Summary sample

The week in two minutes, redacted.

A representative weekly Owner Summary — what came in, what got handled, what's outstanding — with company and customer names removed. Coming soon as a sample document.

Status: sample document, redacted · Coming soon
  • Inbound count by channel
  • Status changes for the week
  • Outstanding items
  • Plain-language framing
// ARTIFACT 03 · CALL CATCHER DIAGRAM SAMPLE
Call Catcher flow

Missed call → text-back, drawn.

A flow diagram of the Call Catcher path: missed call detection, automatic text-back to the caller, owner alert, lead row creation, follow-up cadence start. Coming soon as a static diagram.

Status: diagram sample · Coming soon
  • Missed call trigger
  • Auto text-back to caller
  • Owner alert path
  • Cadence start hand-off
03 / WHAT WE DON'T DO

No fake proof.

We don't post invented client logos, made-up testimonials, made-up revenue numbers, or stock-photo "case studies" with traffic charts that don't belong to anyone we've worked with.

Shipside is small and founder-led. The proof is the systems we publish, the way we scope, and what you find when you actually do the fit call. If you want to dig deeper into how a specific engagement played out, ask on the fit call — we'll walk through what got built, what didn't, and what was scoped, within what's already been published.

04 / START HERE

The pattern that fits your shop is the one we'll scope.

Fifteen-minute fit call. We tell you which pattern fits, which doesn't, or whether we should pass on the engagement entirely. Written scope before any work starts.